MADE IN THE NORTH
When we met the guys at El patron their guidelines were simple, Fun,Tequila, great food and a little bit more fun. They wanted to expand the business into multiple sites across London creating an iconic brand that was fun and recognisable in an instant. We created a selection of bright colourways mainly using the yellow as the key brand colour. We took elements of classic Mexican design such as the line drawn sun rays and made the artwork look sun drenched and distressed to add a touch of authenticity. Be warned there are no half measures with these guys… TEQUILA!